Develop 1:1 relationships with your customers.

Make it easy for your customers to pay you, engage with you and interact with your business with the UAE’s largest payment and government services platform with over 1,000+ locations. With WOW Pay, your business can collect bills, offer top ups, offer MNMI activation, process online shopping payments, collect school fees, issue entry tickets and so much more.

Become a Partner

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  • Telecoms

  • International Top Up

  • Money & Transfer

  • Charity

  • Utility

  • Government

  • Transport

  • Airline

  • Entertainment

  • More


Telecoms service benefits

Customers can recharge their mobile accounts and utilise bill payment services to pay their monthly mobile, TV, internet, and landline bills to a registered account with real-time account balance information, giving customers the ease of transacting with their telecoms operator Etisalat and du.

International Mobile Recharge

WOW Pay brings families together through our international mobile recharge, offering services across all major international networks. Customers can select from over 200 operators to send international mobile recharges quickly.

Money & Transfer

Coming Soon!

WOW Pay will offer money remittance transactions through their network. All that is required is a one-time registration of your profile data KYC (Know Your Customer) and required beneficiaries, and you can instantly start making money transfers to over 190 countries. Choose from Wall Street Exchange, Western Union, and Al Ansari. WOW Pay also offer savings and wallet top ups. Start your savings plan with National Bonds, the National Saving Scheme of the UAE that provides UAE nationals, residents and non-residents over the age of 16 with a credible, safe and Sharia-compliant savings opportunity.  Top up your e-Dirham and MAF accounts.


A wide range of charity partners are available. Customers can be pay directly via cash, credit and debit cards, and choose from Sharjah International Charity, Awqaf Sharjah, Beit Al Khair and Zakat Fund.


Access your FEWA, SERGAS, Lootah, ISTA, AADC and Ajman Sewerage with our easy to reach shops near to you.


WOW Pay are partners with leading government bodies across the UAE, working closely to accelerates smart services to citizens and residents. Government services are available regardless of location, allowing customers who are visiting or working in other Emirates to access smart services based on the Emirate of choice, Abu Dhabi Ports Company, RAK Smart Services and Government, Sharjah Municipality and TRA

Transport & Fines

Our smart platform provides a range of transport and payment services. Convenience is key for our customers and services related to automobiles, public transport and fines can be selected easily. Choose from Mawaqif, NOL, Salik, e-Dirham


Coming Soon!

Booking for online travels is easier with WOW Pay. We work with and to make their travel purchases more accessible by expanding their payment channels. Simply book your flight online and choose to make your purchase at one of our locations.

Entertainment & Gaming

If you are looking for the perfect gift for a loved-one, or to purchase something for yourself. Explore our wide collection of gift cards from pre-paid gaming vouchers and subscriptions to find exactly what you need, from SONY, PSN, XBOX, iTunes, amazon, Skype and Google Play.

Coming Soon!

e-Commerce Benefits

Online purchases are now easier with WOW Pay. Our network can easily be integrated with online platforms. Customers can simply shop online and select to “pay with WOW Pay”. Customers can then pay at any of our locations by cash or credit card.

Smart ID Services

Our POS machines are equipped with full KYC (Know Your Customer) and MNMI (My Number, My Identity) capturing capabilities, including biometrics, signature pads and camera. Brands can offer an enhanced customer experience by increasing touch points and allowing customers to easily update their profile details at our locations.


Customers can check their loyalty programme balances and request issuance of their reward vouchers. Simply select amount, enter PIN and the gift voucher is issued. No more waiting for vouchers to be delivered.

Partner Benefits

Better cash flow

Get paid faster, with cleared funds from bill payments deposited to your account on the next day. Extend your business services without opening a new location.

More choices

Give your customers a wider choice of payment options and increase their convenience with UAE’s most popular payment service with over 1,000+ touch points, available also at remote areas where payment channels are limited.

Efficient cash collection

Reduce the time spent chasing bills, freeing you up to concentrate on core business activities.

Increased brand presence

Get an extra edge over competition, grow your brand visibility and information across 1,000+ locations.

Improve Your Customer Experience

With WOW Pay you can now offer more reasons for your customers to come back.
  • Processor

    A7, Quad-core, 1.1

  • Camera

    5M Pixel, auto focus

  • Memory

    Ext. TF(micro SD) card

  • Audio

    Digital Audio Speaker

  • OS

    Android 5.1

  • Peripheral Ports

    1 Micro USB

  • Display

    5.5”, IPS, 960*540

  • Certification

    CE, EMV 3.0 L1 & L2, PCI

  • Keypad


  • Battery

    7.4V, 2200mAh, Li-ion

  • Magnetic Card Reader

    Track 1/2/3, bi-directional swipe, ISO7810, ISO 7811, ISO 7812

  • Smart Card Reader
    Contactless Card Reader